The STRIDE playbook
Everything you need to make work that looks, sounds and moves like STRIDE: the guidelines, the rules and the files.
Four chapters, one brand
Read it front to back the first time. After that, jump straight to the page you need — every page knows what comes next.
01BrandWhere STRIDE comes from, what it stands for, and how it sounds.12 pages
02Visual identityThe logo, type, colour, imagery, pattern and icons — and how they work together.8 pages
03ApplicationHow the identity shows up on screen, in print, on kit and in motion.4 pages
04Asset libraryLogos, photography and templates, ready to download.Library
Most used
What’s new
- 2 Oct 2026One campaign, start to finishApplication now works through Made for minute forty, from the 48-sheet to the hangtag, with every headline in one bank.
- 2 Oct 2026Six patterns and 63 iconsPatterns drawn on the lean of the wordmark, and Material Symbols Rounded as STRIDE’s icon set, ready to download.
- 2 Oct 2026Assets straight from the DAMThe asset library shows Optimizely DAM’s files, ready to download one at a time or as a zip.